Domino’s Pizza (DPZ) has made a name for itself as a company that can get customers their hot, delicious food in a timely fashion. But it’s not only the delivery process that demonstrates this chain’s effectiveness, but also its ability to adapt to changing market conditions. The key to this flexibility is the domino effect, a concept that states that one change can trigger shifts in related behaviors.
Whether we’re putting together a complex domino setup or trying to finish a chapter of our book, the concept of a domino effect can help us achieve our goals. Creating good habits and ranking tasks can help us feel healthier, more in control of our daily lives, and proud of what we’ve accomplished. But what happens if we try to break our routines or prioritize different activities? In order to make these changes permanent, we must use the domino effect.
In Domino’s case, this principle translates into a strict hiring policy and a commitment to listening to employees. When the company was struggling to keep up with its growth in the 1960s, founder Tom Monaghan began implementing changes to improve the business’s efficiency. He focused on placing pizzerias in the right locations, which allowed them to serve customers quickly. He also introduced a more relaxed dress code and leadership training programs for franchisees.
Then he implemented a system to measure the speed of delivery, and it took only five years for Domino’s to double its number of stores. Domino’s continues to focus on improving its delivery system, ensuring that customers receive their food quickly and hot. This focus has helped the company stay competitive with third-party delivery services like DoorDash and Uber Eats.
But Domino’s is not only concerned about delivering pizza quickly; it wants to make sure its customers are happy. To do this, the company emphasizes its core values, one of which is “Champion Our Customers.” By focusing on the customer experience, Domino’s ensures that customers will return and recommend it to others.
The domino is a small, rectangular block used as a gaming object. It features a line or ridge that divides it visually into two squares, with one of the squares bearing an arrangement of spots, known as pips, similar to those on a die. The other square is blank or identically patterned. The pips on a domino are typically ordered from left to right, with the top of the set consisting of the numbers one through nine. Depending on the game, the dominoes are sometimes divided into suits of alternating colors to identify the value of each piece. Traditionally, dominoes are made of bone, silver lip ocean pearl oyster shell (mother of pearl), ivory, or a dark hardwood such as ebony, with contrasting black or white pips. Alternatively, some sets of dominoes are made of polymer materials, such as plastic. These have a more modern, durable look and are less expensive than traditional wooden versions. Some sets are arranged in a way that makes it easy to re-stack the pieces after each use.