Domino is a type of game that involves a series of square-shaped pieces with one or more numbers on each side. A domino set is used to play games of skill, luck and strategy where the goal is to score points by placing a domino edge-to-edge with another piece in such a way that its adjacent faces are either identical (e.g., a 5 to a 5) or form some specified total (5 to 3, for example). The word “domino” was derived from the Italian domanda, meaning “fate.”
It is a fascinating idea that small events can have large consequences. It is also an important concept to keep in mind as a writer, especially if you write by the seat of your pants. If you are a pantster, that is you don’t write out detailed outlines of plot ahead of time, you may find yourself with scenes that, like dominoes, seem insignificant but that when put together in a sequence have the power to change the course of your story.
In a similar manner, in business it is important to be able to see the bigger picture and adapt to change. This is why so many businesses thrive on improvisation and adaptation, because when things get tough it is the ones that are flexible enough to respond and evolve who come out on top.
In 2009, Domino’s launched a campaign called “Domino’s Turnaround” that was a bold move to showcase a new kind of leadership. This campaign was centered on self-awareness and unflinching honesty that spoke to the need for all companies to be willing to admit their mistakes and take responsibility.
For Domino’s, this meant making a number of major changes including the introduction of new products and extending the menu beyond pizza. These moves were made in order to diversify and test the waters for what customers would want. This was especially important when considering the fact that Domino’s had accumulated over $943 million in IRS debt at the time of the campaign.
While the Domino’s menu expansion was a good idea, it was not without its challenges. The company faced a lot of backlash from both consumers and employees. This was mainly due to the fact that some of the new items on the menu were not as popular as the pizza. This was a major setback for the company, but it was something they were willing to learn from and adapt.
In addition to introducing more new items, Domino’s also started offering delivery services and even created an autonomous pizza robot. The robot was capable of delivering pizza within a certain radius, and it was able to generate some buzz in the media. While this was a great marketing tool, it was not successful in terms of sales. Nevertheless, it was an interesting experiment that was worth trying out. Moreover, this was a great example of how a business could use innovation and creative marketing to drive results.