Domino is a flat, thumb-sized, rectangular block that either is blank or bears from one to six pips (dots): 28 such dominoes form a complete set. The term is also used to refer to any of the several games played with dominoes, in which the player places pieces edge-to-edge so that their adjacent faces are identical or form a specified total. Dominoes can be arranged in lines and angular patterns, and players may play positional games where they place dominoes so that they are knocked over in a prescribed sequence.
Hevesh began playing with dominoes at age 9, when her grandparents gave her a classic 28-piece set. She loved setting them up in straight or curved lines, flicking the first one and watching the entire cascade fall.
She now creates mind-blowing domino art, designing dazzling setups for movies, TV shows, and events—including the album launch for Katy Perry. She has more than 2 million subscribers on her YouTube channel, where she posts videos of her creations. She follows a version of the engineering-design process to plan each setup. Hevesh starts with a theme or purpose, brainstorms images and words that might come to mind, and then begins building.
To pull off one of her intricate designs, Hevesh needs to be sure each piece will reach its tipping point. A domino that isn’t on its tipping point can be pushed over, but it will have little impact on the rest of the chain. To be effective, a domino must be positioned at just the right spot on its track, and it must be at just the right size to absorb the force of impact when it falls.
Like domino constructions, stories must be well-paced to move readers forward toward their goal. This means that scenes must be long enough to advance the story and avoid being too short, which can leave a reader feeling cheated when they realize their hero has already achieved or lost their goal.
Domino’s has been able to maintain its success even as competition increased. In the beginning, Domino’s only offered pizza, but they quickly expanded to side dishes and more entrees to appeal to different tastes and demographics. They have been able to do this by adapting and incorporating feedback from their customers.
In addition, they have been able to keep up with technological changes by offering online ordering and delivery. Recently, they have integrated their app with Apple CarPlay to allow customers to order from their cars while on the go.
The Domino’s story is a perfect example of the power of adaptation and improvisation. It was through the use of these tactics that they were able to overcome many challenges, including their competition from competitors such as Little Caesar’s and Pizza Hut. By continuing to improve their services and implementing new technologies, Domino’s has maintained its position as the number one pizza company in the world. This is a testament to their commitment to the customer and willingness to try new things in order to stay ahead of the competition.
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