We’ve all seen those amazing domino constructions where, after tipping one domino ever-so-slightly, the rest fall in a rhythmic cascade. When you think about it, this domino effect is what all story arcs are really like.
In fiction writing, a scene domino is the sequence of events that must happen in order for your protagonist’s story to advance toward its logical conclusion. For example, if your hero shoots someone, the next scene must explain why. If your hero has an affair, the next scene must reveal that to readers. And so on. To keep your readers from losing faith in your hero, you must provide logic that explains why your hero is behaving in ways that go against societal norms.
The word “domino” derives from the Latin dominium, meaning “tablet,” and was first used in English around 1750. Its French equivalent, Domino, had an earlier sense denoting a long hooded robe worn with a mask at a masquerade or carnival. Eventually, the meaning of both words shifted to their present senses.
Domino’s pizza chain has been growing at a phenomenal pace for years, and the company recently announced plans to open another 25,000 stores worldwide over the next decade. Part of the reason for this meteoric growth is their unique strategy for implementing a new delivery system.
Instead of opening a large number of stores in a few cities, Domino’s will focus on developing a network of hubs where they can deliver pizzas to customers within a specific geographic area. This allows them to serve more people with a limited amount of resources, and it also makes their operation much more efficient.
While this strategy might seem counterintuitive, Domino’s believes that it will increase customer satisfaction and drive revenue. They plan to hire 40,000 additional drivers this year alone to handle the extra deliveries, and they are also investing in their technology infrastructure to support these new initiatives. Domino’s has even partnered with crowd-sourced auto designers to create a cool-looking, customized Chevrolet Spark that will be used for pizza deliveries.
Domino’s approach to pizza and delivery reflects how they are trying to differentiate themselves in the food industry. Many restaurants are struggling to adapt to the COVID-19 crisis, and consumers are flocking to takeout and delivery services, especially for high-end items such as pizza. In an effort to distinguish themselves from the competition, Domino’s has gone all out in their marketing efforts, including sponsoring the reality show Fear Factor and releasing a new line of pizzas called The Original Deep Dish.
This Domino’s is an excellent example of how they are able to grow and succeed in the face of such challenging circumstances. By taking risks and implementing innovative strategies, they are able to attract customers and make a big impact on their market. This is why it’s important for businesses to find a partner that believes in your vision and keeps you on track.